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Uultis is a globally recognized maker of high-end furniture from Brazil, focused on functional designs that celebrate sustainably sourced materials. The client had two goals in mind; increase their brand awareness among US consumers and engage with design professionals operating in the vicinity of their five metropolitan locations. Our project manager collaborated with Marketing Directors in the US and Brazil to successfully implement a three-prong approach: 1. A direct mail campaign to target 20,000 high-income individuals who recently showed interest in luxury furniture or were subscribers of magazines focusing on high-end decor. (B2C) 2. A segmented mail campaign offering a discount to qualifying interior designers and purchasers within reasonable distance of a distribution center. (B2B) 3. A digital QR code managed by the Uultis marketing team to track responses. To match the impeccable quality of the Uutillus brand, a heavy weight postcard with UV gloss was recommended featuring a stunning photograph on the front that would immediately attract the attention of recipients. For the back of the postcard, there were several variations to appeal to different target markets. Behind the scenes, our prepress specialists combined data from mailing lists with versioned print files for uniform customization. The consumer cards were offset printed to accommodate their large volume, ensuring unsurpassed color. The cards for designers required a different approach. They were printed in a smaller run on a digital press, specially calibrated by our G7 color experts to match the vivid quality of the offset samples. The cards were then pre-sorted in accordance with postage requirements, ready for their appropriate launch dates. Those intended for buyers and designers were sent first to prime them for enquiries from consumers, who would receive their cards in a following mailout.